Julius is not only a clothing brand, but a total concept and a complete creative and aesthetic world which also encompasses influences from the fields of Art Direction and Graphic Design. That world is created by designer Tatsuro Horikawa and the Julius label was born in 2001 in Tokyo. The designer dislikes the conventional image of beauty and creates his original designs with strong techno, punk, and military influences. The expression of the Julius man is clearly influenced also by Gothic culture.

2001: Art Project “JULIUS” is initiated.

2002/3: Creates Audio and Visual Presentations for Spring / Summer Collections

2004: Debuts in “Tokyo Collection” with Spring / Summer 2005 Collection

2006: Debuts “Julius” for foreign market.

2008: Paris Debut . Paris Runway Debut

Julius by Tatsuro Horikawa