Designer Keita Ogawa boasts quite the resume before he founded the leather focused brand, Incarnation in 2009. In the late 90’s Ogawa was working in sales for Chrome Hearts, and was later promoted in 2001 to the company’s Sales Manager in Tokyo. Being an avid leather enthusiast, Ogawa jumped at the opportunity to work and study under designer Isamu Katayama Backlash as a way to hone his own skills in artisanal leather craftsmanship. Soon after, Backlash expanded their market and began collaborating with different tanneries. In 2009 Ogawa founded Incarnation, an (at the time) all men’s leatherwear brand. Keita Ogawa currently resides and operates his fully realized brand in Florence Italy where he exclusively uses world renowned leather tanner, Guidi.