In 2008, Daniel Wahlberg and Richard Sjöblom from Stockholm, Sweden founded the brand called Army Of Me. The first collection was released in Spring/Summer 2009. Since then Army Of Me has grown into a well recognized brand offering full ready-to-wear fashion collections. Mysterious masculinity meets feminine elements creating a haze for the stereotypical. The monochrome colors and tailoring are playful, sophisticated, as well as the treatments to the carefully chosen materials.