Collection: GUIDI 1896

In 1896 Guido Guidi, Giovanni Rosellini and Gino Ulivo established "Conceria Guidi Rosellini" at Pescia in Tuscany, launching the iconic Guidi 1896 brand. Here the art of leather tanning can be traced to the Middle Age, when a guild of Tanners and Shoemakers existed since the XIV Century. The passion for leather and respect for tradition is the basis of GUIDI shoes, creating footwear that's handmade by artisans and finished with Goodyear and Norwegian welts. GUIDI uses secret tanning techniques passed down through generations that allow for a stronger, yet softer leather that doesn’t exist anywhere else in the world.